“Do or do not. There is no try.”
— Master Yoda.
Sónia Teixeira, also know as “Eagle-Eye Sónia”. I have been working as a visual communications designer for about 16 years in such diverse industries as education, publishing, finance, travel, real estate, and science, from print to digital.
I believe a good designer sees (almost) all and cares about good user experience, copywriting and typography, and I try to pass that belief to those that work with me.
I love everything graphic, including reading, writing, and mentoring other designers, and I let my work be influenced by my life experiences as well as my wanderings amongst other visual disciplines, namely letterpress.
Travelling is one of my biggest passions, learning about new cultures, people, art and food, and I do it as often as possible.
I come from...
My current home, where I was born and grew up with the great Portuguese inventiveness and creativity. The art, the people, the food, my family and friends, the sunshine, all have a special place in my heart and inspire me every day, even away.
One of my favourite cities in the world, I moved to Boston in 2006 to pursue a Master of Fine Arts in Graphic Design at Boston University’s College of Fine Arts, and ended up staying for five years, coming back the day after hurricane Irene hit the East Coast.
I left good friends and colleagues and my mentor, Alston W. Purvis, who introduced me to the amazing works of H. N. Werkman, and invited me to collaborate in the great Megg’s History of Graphic Design, on the edition where Portuguese graphic design and the work of Sebastião Rodrigues is mentioned for the first time.
My other home, a vibrant multi-cultural city where I have had the opportunity to blossom in my profession while working at Thomson Reuters. At Intellectual Property & Science (now Clarivate Analytics) I’ve been lucky enough to work with some brilliant creative people, and the opportunity to now create and lead a new team while defining a new brand is an invaluable experience that will change me as a creative professional.