Power of Generics Insights Campaign
Creative Direction: Sonia Teixeira and Jo Donnelly Design: Aisha Kareem Using the idea of powering up several stages of generic development, using power up symbology. Taking the Clarivate brand forward.
Creative Direction: Sonia Teixeira and Jo Donnelly Design: Aisha Kareem Using the idea of powering up several stages of generic development, using power up symbology. Taking the Clarivate brand forward.