What I did
Participated in the project definition meetings.
Helped set the vision for the brand.
Met with agency contracted for the rebrand.
Provided creative direction at every stage to get the brand to meet our goals.
Coordinated the in-house and agency teams in the creative vision and applications of all branded marketing and sales collateral.
Set the vision and provided creative direction for the exhibition stands, particularly for the Frankfurt Book Fair.
Coordinated and provided creative direction to teams across the business for the rollout of product rebranding.