Clarivate Rebrand

Creative Direction: Sónia Teixeira Design: Aisha Kareem, Chalk, Athlon Clarivate was born following the sale of the IP & Science business of Thomson Reuters. As part of the internal committee in charge of logo development, I led all efforts of brand development and its application across media, from print to web and video.

What I did

Participated in the project definition meetings.

Helped set the vision for the brand.

Met with agency contracted for the rebrand.

Provided creative direction at every stage to get the brand to meet our goals.

Coordinated the in-house and agency teams in the creative vision and applications of all branded marketing and sales collateral.

Set the vision and provided creative direction for the exhibition stands, particularly for the Frankfurt Book Fair.

Coordinated and provided creative direction to teams across the business for the rollout of product rebranding.