What I did
Collaborated with the marketing team to help define the scope and direction of the campaign.
Defined the overall creative direction for the campaign.
Mentored and guided the in-house designer and external agency on the design and execution.
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/45cb66ef-9c87-4887-b496-2c919336b4d0_rw_1920.jpg?h=747f7f4564ac01940a9f9278d4973a5e)
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/11f711b7-9fde-47e9-ab05-13b20609b938_rw_1920.jpg?h=92937d433833be24b51eacc2b9e0cea8)
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/a5137e9b-b6c4-4522-93fb-3e2898dfd296_rw_3840.jpg?h=682faa76c081c39c2692d47c3e922405)
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/23a2e043-2608-4217-b4e3-963d1f5ef524_rw_1200.jpg?h=d82e7c0983cf005206d56ed1a42b7129)
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/dd529573-862d-43cc-b61e-ef8f18206276_rw_3840.jpg?h=b9f4fe5758620f4f9c47d04cc6d50a8f)
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/6e3b11b4-71f8-4044-998e-88a4308af382_rw_1920.jpg?h=fd359a11b11c0c062cd301361891c54d)
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/97ff3364-9169-4686-bb12-6bb6b23ebde6_rw_1920.jpg?h=f1bd70017657ffc4bae48647270b61b1)
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/327bc27d-01fa-4db3-aaaf-d7b224bd0fe0_rw_1920.jpg?h=fc7b83a7170da9341f933d34dcd98806)
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/1a69cd8f-4f9a-47d4-b19c-219ded374705_rw_1920.png?h=826dd9a63d1403da9e0a6cb880306fdb)
![](https://cdn.myportfolio.com/acc5da6110a1cd7c968432e9a4c195ee/778b24ea-bac9-45ed-a3e9-145ec0b21d50_rw_1200.png?h=2e84010648c2e35d3eabeb1d44c4a37b)