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Ideation and design: Sónia Teixeira June 2015 For the 2015 Leadership Conference, IP & Science wanted to show the board how innovation is part of our DNA, highlighting our partnership with Cochlear (cochlear implants). The budget, however, was quite limited and so I proposed a different approach and designed a couple of pamphlets with unusual folds. Particularly, the twist fold pamphlet which allows for a wow effect as it unfolds.